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    About Store is among the largest online shopping portals in India. It started in 2008 as an on-air retail 24 hours shopping channel. It was successful because of the growing Television base in India and at the dawn of the Internet era, Homeshop18 opened up to e-Commerce portal. It currently deals in every major categories and brand. This Online Shopping portal has many stores listed and covers many brands. It has Books, Office & Stationary store, Apparels and Accessories store. Footwear is also not left behind with Health and Beauty Products, Jewellery store, Mobiles and Accessories store, Cameras store, Electronic Goods, Home appliances, Toys and Baby section for tiny-tots as well is present. Furthermore, the shopping portal has an On-air television presence where customers can buy any product via Teleshopping.

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